Shopify · Funnels · Email

Hi, I'm Joshua — I build Shopify stores that don't just look good. They sell.

I help eCommerce brands increase sales through high-converting Shopify design, email marketing systems, and sales funnels built for real revenue growth.

+38%
Average CVR lift
3.2x
Of MRR from email
120+
Stores shipped
7-fig
Revenue generated
Joshua, founder of Joshua Brand Studio

Meet Joshua

A founder-led studio, not a faceless agency.

I'm a freelance eCommerce growth specialist focused on helping Shopify brands turn traffic into paying customers.

I build conversion-focused stores, email systems, and sales funnels designed to increase revenue — not just improve aesthetics.

Every project is built with one goal: helping your business grow faster and smarter.

Shopify Expert • Conversion Specialist • Email Marketing Strategist

Why me

Why brands work with Joshua

  • 01

    Conversion-first strategy

  • 02

    Shopify-focused expertise

  • 03

    Revenue-driven systems

  • 04

    Fast, direct communication

  • 05

    Long-term growth mindset

The problem

Most Shopify stores leak money — quietly.

Slow PDPs, broken checkouts, weak email flows. The traffic shows up; the revenue doesn't. We fix that by turning your store into a revenue-generating machine.

See how we do it

Services

Everything your brand needs to dominate online.

Three services. One system. Built to grow your store predictably.

Free Tool

Get a free Shopify conversion audit.

Drop your store URL. Our analyzer scores conversion blockers across speed, PDP, checkout, and trust.

Run my free audit

Results

Numbers that move boards.

01
120+
Stores shipped
02
$8M+
Revenue generated
03
+38%
Average CVR lift
04
32%
Of MRR from email

Case studies

Real brands. Receipts, not hype.

33+ shipped projects. A look at the work behind the numbers—what we changed, why it moved, and the system left behind.

Case 01 · Marketplace · Aquatics
Koix

A premium koi fish multivendor marketplace, built end-to-end.

Custom Shopify multivendor build for a niche koi fish marketplace. Vendor onboarding, per-vendor storefronts, commission split, and a buyer experience tuned for high-ticket aquatic livestock.

Vendors onboarded
40+
Vendors onboarded
AOV
$2.4k
AOV
Vendor go-live
<48h
Vendor go-live
Shopify multivendorMarketplaceCustom build
Get the full breakdown
Case 02 · Dropshipping · Lifestyle
Azalia Freedom

Rescued a broken dropshipping store and stabilized revenue.

Inherited a Shopify dropshipping build with broken theme sections, slow PDPs, and failed checkouts. Audited every funnel, fixed the architecture, and shipped a stable, fast, conversion-ready store.

Conversion rate
+63%
Conversion rate
PDP load time
1.4s
PDP load time
Critical errors left
0
Critical errors left
Shopify rebuildDropshippingPerformance
Get the full breakdown
Case 03 · Marketplace · Faith POD
Faithful Marketplace

A faith-driven multivendor marketplace for POD creators.

Built a Shopify multivendor marketplace for print-on-demand sellers offering bible-verse merch. Vendor dashboards, automatic POD routing, and a storefront designed to feel reverent and modern.

POD products live
120+
POD products live
Repeat buyers
+38%
Repeat buyers
Vendor satisfaction
5★
Vendor satisfaction
Shopify multivendorPODFaith brand
Get the full breakdown
Case 04 · Apparel · DTC
Northwind Apparel

From leaky funnel to a 41% lift in 30 days.

Rebuilt the Shopify theme around a single hero offer, restructured the PDP, and shipped a post-purchase upsell that lives on autopilot.

Conversion rate
+41%
Conversion rate
ROAS in 30 days
2.3x
ROAS in 30 days
Added in month 1
$184k
Added in month 1
Shopify rebuildPDPUpsell
Get the full breakdown
Case 05 · Beauty · Subscription
Lumen Skincare

Email & SMS that earn 32% of monthly revenue.

Designed 12 Klaviyo flows and a winback SMS engine. Cleaned the list, segmented behavior, and re-wrote every email for the brand voice.

Of MRR from owned
32%
Of MRR from owned
Email revenue
+58%
Email revenue
Flow CTR
11.4%
Flow CTR
KlaviyoSMSLifecycle
Get the full breakdown
Case 06 · Outdoor · Performance
Atlas Outdoor Co.

A funnel that converts cold traffic profitably.

Built a pre-sell + advertorial funnel with a custom checkout. Cold paid traffic finally pays back inside the first order.

First-order ROAS
1.9x
First-order ROAS
CAC vs control
-37%
CAC vs control
AOV
+24%
AOV
FunnelAdvertorialCheckout
Get the full breakdown

Want the playbook behind these results?

Get a personal walkthrough of the strategy, build, and systems we shipped — straight to your WhatsApp.

Talk to Joshua on WhatsApp

Testimonials

Trusted by founders who care about revenue.

Filter by service to see proof from the brands closest to what you're building.

"Joshua rebuilt our Shopify store from the ground up. Conversion jumped 41% in the first month—our paid traffic finally pays for itself."
Shopify
AC
Amelia Carter
Founder · Northwind Apparel
"The Klaviyo flows alone added 32% to monthly revenue. It's the closest thing to free money we've ever shipped."
Email
DO
Daniel Okafor
Head of Growth · Lumen Skincare
"Sharp eye, fast execution, zero fluff. Our funnel finally converts cold traffic without burning ad spend."
Funnels
SR
Sophia Reyes
CMO · Atlas Outdoor Co.
"We've worked with three agencies. Joshua delivered more in six weeks than all of them combined."
ShopifyFunnels
MH
Marcus Hale
CEO · Forge & Field
"Beautifully designed, brutally optimized. AOV went from $54 to $89 after the bundle and upsell rollout."
ShopifyEmail
PS
Priya Shah
Founder · Mira Home
"A real operator. Strategy, design, copy, and execution—all under one roof. Made scaling our DTC brand effortless."
FunnelsEmail
LB
Liam Bennett
Director of eCommerce · Cove Coffee Roasters
"Built our multivendor marketplace from scratch on Shopify. Vendor onboarding is seamless and the storefront actually sells."
Shopify
KT
Kenji Tanaka
Founder · Koix
"Our dropshipping store had constant theme breakage and lost sales. Joshua fixed everything in days—revenue recovered the same week."
Shopify
AM
Azalia Moreno
Owner · Azalia Freedom
"He understood our mission and built a marketplace that honors it. Vendors love the dashboard. Customers love the store."
Shopify
PEG
Pastor Elijah Grant
Founder · Faithful Marketplace
"Migrated us off WooCommerce in two weeks with zero SEO loss. Page speed went from 38 to 94. Sales followed."
Shopify
HL
Hannah Liu
Co-founder · Velvet & Vine
"Our abandoned cart flow was leaking five figures a month. The rebuild paid for itself in 9 days."
Email
TA
Tobi Adewale
Marketing Lead · Saharan Threads
"The post-purchase upsell alone added $42k in the first 60 days. Genuinely set-and-forget revenue."
ShopifyFunnels
CM
Carla Mendes
Founder · Solera Swim
"I came in skeptical and left a believer. Joshua's funnel work made our Meta ads finally make sense."
Funnels
EP
Ethan Park
Performance Lead · Riverstone Tea
"He treats your brand like his own. The new PDP architecture lifted add-to-cart by 71% on mobile."
Shopify
NH
Noor Hassan
Brand Director · Maison Selva
"Welcome flow, browse abandon, winback—all rewritten and re-segmented. Email is now our most profitable channel."
Email
GO
Grace Okoro
CRM Manager · Halo Beauty
"Our checkout was bleeding. Joshua audited it on a Thursday and shipped the fix by Sunday. CVR up 18%."
ShopifyFunnels
DR
Diego Ramirez
CEO · Kestrel Cycles
"Smart, calm, decisive. Re-platformed our store, rebuilt every flow, and never missed a deadline."
ShopifyEmail
IL
Isabelle Laurent
Founder · Bonjour Petit
"Best investment we've made all year. The advertorial funnel cut CAC by 44% with the same creative."
Funnels
MW
Marcus Webb
Growth · Anvil Supply Co.
"He doesn't just design—he engineers conversion. Every pixel earns its place. We finally feel premium online."
Shopify
YB
Yara Bouchard
Creative Director · Atelier Nova
"The lifecycle program he built is doing the work of a 4-person team. Quietly excellent."
EmailFunnels
RS
Ravi Sharma
Head of Retention · Pinecrest Pet Co.

About

Hi, I'm Joshua.

I'm a Shopify designer and growth specialist helping eCommerce founders build stores that print money — not just look pretty.

Over the last few years, I've shipped 100+ stores, recovered millions in lost revenue, and built systems that compound. If your store isn't converting, we should talk.

Shopify PlusKlaviyoFigmaLiquidGA4Meta Ads
Work with me
Portrait of Joshua, founder of Joshua Brand Studio, in a navy suit
Founder
Joshua
7+
Years building eCommerce systems for DTC brands across 3 continents.

FAQ

Questions, answered.

Everything you need to know before we work together.

Let's build

Ready to turn your store into a revenue machine?

Free audit, no fluff. We'll find the leaks and show you exactly what to fix.